As designer I always have questions. What is a good design? Here I am trying to find answers.
1. is responsive, mobile first web design restricting your creativity?
2. are performance / page speed / analytic tools limiting you from adding more features ?
3. make it clear upfront to client
define new ways.. design for each media, design for visitors not devices
Is responsive, mobile first web design restricting your creativity?
Each media is different, its work flow, behavior is different. you need to understand work flow of user and then think about design. one single design can be converted to all medias uniformly only if thought behind design is well curated keeping user in center.
Designs should not be dependent upon media specifications, it should be designed in such way that it can adapt in any media. If it does adapt any media and impacts its audience then its sign of a good design.
Apple : device wise user experience is excellent, designed independent of any media. Their simplicity, gray tones, contrast levels and way of handling content is making them independent from any media.
Google : recently made change in their brand strategy, that change is device independent, user centric experience focused design strategy.
Why design needs to be independent from media?
As time changes devices get updated, software get updated, some things break, get out of support hence design fails. It varies in performance on different devices, screens, medias. Its not just case for apps, websites but its true about print media too. One single advertise printed in different news papers performs differently, depending upon its paper quality, printing technology used and inks. Its same case about android apps, some apps are not even allowed on few devices limiting their own user base. Where as ios apps (I do not know much about them, I am not apple user either ) I believe have same performance across all their devices as they have really limited range of devices as compared to others. design should be independent from media, os platform. it should be above all concentrating on user centric content.
If we decide not to design for devices, like mobile first approach or so then what should we think of?
Think about only your users. Learn about them, understand their requirements, this empathy is really important for a good design.
As devices update, humans learn and get used to it. Devices, media get out dated but human body remains same, well almost. Most important to consider about users that, they have right to accept / reject the change. So understanding them and designing according to their empathy may sound challenging at first but believe, it will solve many problems of their and your life.
Don’t think of trends that are in market, they are just mirrors raised by people. A good design never reflects trends, rather it has its own persona in such way that after seeing it a new trend starts.
human get used to trends but basics remain same.
design for preferences, humans, content presentation.
For e.g. Microsoft introduced new tile UI approach in recent years through launching windows 8, 10 branding, lumia series phones. The change, approach taken in windows were really experimental and unique, out of the box. At start user were not happy with their new design on desktop experience but as they introduced windows 10 with user empathy reflection in it. Old & new user base is now engaged in it.
This shows value of independent, good design. now they are making an OS which is device independent. but it not just stops here, their branding is doing its work excellent in all media including print.